Hong Kong, 2nd June , 2018 – LANDMARK brings a new retail experience to Hong Kong, with CODELAB, a regional and an innovative retail experience bringing digital innovation and lifestyle inspiration to shoppers. It is a space where offline experience meets online retail to offer all things artistic, creative and cool.
“LANDMARK constantly aspires to bring customers new and exciting retail concepts. CODELAB brings an exciting new fusion of the digital world with traditional in-store shopping to create a totally new consumer experience.” said Mr Raymond Chow, Executive Director of Hongkong Land.
Located at 2/F of LANDMARK ATRIUM, CODELAB is the first of its type in Hong Kong and uses cutting-edge technology to inspire customers by curating the very latest ‘in-trend’ items. With a theme that changes every two months, CODELAB sources top-selling products from the most ingenious designers from around the world.
Transactions have been made easy in the new boundary-less and connected world. Shoppers can see and touch the products in person at CODELAB before deciding whether to buy, then simply scan the product’s QR code, add it to their shopping cart and complete the transaction anywhere in the next 12 hours. Product will be available either for pick-up at the CODELAB store or home delivery
International fashion influencer Bryanboy has been invited to be CODELAB ambassador. “We all want to be inspired, and we all deserve to find ways to release our personality and be celebrated. CODELAB is a place where the real and the imagined come together to help us live our authentic selves.” he said.
The theme of the first season, ‘Beyond The Limits’, fuses functionality with aesthetics, practicality with creativity. The curation is designed for modern urbanities, repurposed to create a fresh interpretation of style and reimagined to bring new energy and to motivate inspired by Colour Therapy. Over 170 special and limited edition items including Home Accessories, Art Toys, Tech Gadgets and Small Gifts from 32 brands from 16 countries will be showcased.
‘A Year of Something New’ at LANDMARK
The campaign, which launched earlier this year, listens to ‘New Voices’, encourages ‘New Commitments’ and explores ‘New Ideas’ with the aim to enlighten, influence and inspire customers to consider a world of new possibilities, within the context of LANDMARK as the ultimate arbitrator of a refined and sophisticated lifestyle.
The campaign features Jessica Alba, the globally recognised entrepreneur, advocate, actress and mother of three on how to make small changes and contribute to a better world. And fashion entrepreneur Hilary Tsui is exploring her edgy personal-take on style with attitude. Jessica and Hilary are one of many further voices adding to the conversation at LANDMARK throughout the year.
The LANDMARK’s latest brand campaign, ‘A Year of Something New’ also seeks to inspire customers by exploring ideas that contribute to creating a better world through a wide range of initiatives, activities and influential personalities such as Amber’s Executive Chef Richard Ekkebus and 8½ Otto e Mezzo’s Chef Umberto Bombana on the sustainable cuisine of Michelin-star quality.
LANDMARK’s ‘A Year of Something New’ campaign embraces print and digital channels, engaging customers with a comprehensive online presence including a special section within the LANDMARK website, http://www.landmark.hk/en/now-at-landmark/ayearofsomethingnew; hashtag #LANDMARKHKSOMETHINGNEW and #LANDMARKHK; together with inspired postings and regular updates on the official Facebook at www.facebook.com/Landmark.hk; Sina Weibo account at www.weibo.com/landmarkhk; and Instagram channel, at www.instagram.com/landmarkhk or search ‘landmarkhk’.
Be inspired by ‘A Year of Something New’ at LANDMARK.
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The theme of the first season, ‘Beyond The Limits’, fuses functionality with aesthetics, practicality with creativity. Some of the special and limited edition items including:
For more information, please contact:
FleishmanHillard Hong Kong
LANDMARK represents the epitome of top-tier luxury shopping and lifestyle experiences.
Drawing from a rich heritage which began in 1904 – LANDMARK today is the luxury shopping
destination of Hongkong Land’s Central portfolio including 4 iconic connected buildings,
LANDMARK ATRIUM, ANDMARK ALEXANDRA, LANDMARK CHATER and LANDMARK PRINCE’S. LANDMARK offers approximately 208 of the finest stores and restaurants, all seamlessly linked by pedestrian bridges. From high fashion and accessories to watches and jewellery, from luxury living to beauty and grooming, from international cuisine to authentic gourmet dining, LANDMARK brings the ultimate shopping experience to the discerning customer.
About Hongkong Land
Hongkong Land is a listed leading property investment, management and development group.
Founded in 1889, Hongkong Land’s business is built on excellence, integrity and partnership.
The Group owns and manages more than 850,000 sq. m. of prime office and luxury retail property in key Asian cities, principally in Hong Kong, Singapore and Beijing. Hongkong Land’s properties attract the world’s foremost companies and luxury brands.
Its Hong Kong Central portfolio represents some 450,000 sq. m. of prime property. It has a further 165,000 sq. m. of prestigious office space in Singapore mainly held through joint ventures, a luxury retail centre at Wangfujing in Beijing, and a 50% interest in a leading office complex in Central Jakarta. The Group also has a number of high quality residential, commercial and mixed-use projects under development in cities across Greater China and Southeast Asia. In Singapore, its subsidiary, MCL Land, is a well-established residential developer.
Hongkong Land Holdings Limited is incorporated in Bermuda and has a standard listing on the London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group’s assets and investments are managed from Hong Kong by Hongkong Land Limited. Hongkong Land is a member of the Jardine Matheson Group.