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Press Releases

BESPOKE Presents a World-class Loyalty Programme and Prestigious International Recognitions

BESPOKE Presents a World-class Loyalty Programme and Prestigious International Recognitions

The loyalty programme invites members to indulge in exclusivity and distinction with personalised services and elevated experiences

Hong Kong, 25th October 2019 – BESPOKE is the market-leading regional loyalty programme for LANDMARK in Hong Kong, WF CENTRAL in Beijing and ONE CENTRAL in Macau. The BESPOKE programme seamlessly intertwines new unique experiences that are tailored to its premium members, welcoming them into a new world of exclusivity. Members can enjoy unparalleled benefits and inimitable hospitality across the region and in renowned partner retail destinations such as GINZA SIX in Tokyo.

“The BESPOKE programme is tailored to bring together the best in luxury, retail, gourmet and hospitality, offering members access to unique, unparalleled privileges to elevate their experiences at our regional properties and partner destinations,” said Mr Raymond Chow, Executive Director of Hongkong Land. “With the international recognitions and network of partners, we are committed to bringing our VIP customers a preeminent experience when visiting the BESPOKE network around the world.”

Renowned recognitions and customised privileges,
BESPOKE creates an ultra-personal experience for members as they explore some of the most notable destinations for luxury retail, providing them with exclusive services at private salons across the BESPOKE network.

The new BESPOKE salon in LANDMARK Hong Kong offers Michelin-starred catering, an in-house bar with a highly experienced mixologist, VIP rooms, bespoke entertainment and special arrangements for the enjoyment and relaxation of guests. As part of the extensive privileges, members can also indulge in the customised offerings of LOUNGE SIX at GINZA SIX, SALON TEN at WF CENTRAL in Beijing and the BESPOKE salon at ONE CENTRAL in Macau, as well as other renowned shopping destinations and treat themselves to special room upgrades and other exciting F&B and spa experiences when staying at designated Mandarin Oriental hotels associated with properties in Hong Kong, Macau and Beijing.

Unique rewards and exclusive experiences
BESPOKE taps into the growing trend of ‘borderless’ travel and retail, introducing experiences that are tailored to the members’ premium lifestyles and travel habits.

Whether at the LANDMARK in Hong Kong, WF CENTRAL in Beijing or Macau’s premiere luxury shopping destination, ONE CENTRAL, BESPOKE members can also choose from a selection of personalised services across all properties, including delivery services, priority booking at awardwinning restaurants as well as valet and parking services. Rewards can be earned at the three retail destinations for every Hong Kong Dollar (HKD), Macau Pataca (MOP) or Renminbi (RMB) spent, and redeemed for a wide selection of offers including invite-only parties and events, exclusive dining experiences and luxurious spa treatments.

To mark the grand opening of the BESPOKE salon, LANDMARK is offering new promotions for valued customers and members from 25th October to 30th November, 2019. BESPOKE members can redeem gift certificates based on their current point balance, while newly registered members will be awarded a gift certificate worth HK$50. Members who have an accumulated same-day spending amount of HK$500,000 and above will also receive HK$10,000 in gift certificates.

Customers looking to join the BESPOKE programme can simply download the LANDMARK HONGKONG app and sign up for the BESPOKE membership or follow the ONE CENTRAL MACAU and WF CENTRAL WeChat to register as a member and start earning points.

Discover more about LANDMARK, receive our latest news and register for upcoming events by signing up for the LANDMARK eNewsletter at www.landmark.hk. Follow LANDMARK on Facebook at www.facebook.com/landmark.hk; Instagram www.instagram.com/landmarkhk or search ‘landmarkhk’ and use the hashtags #landmarkhk and #landmarkbespoke. Look for LANDMARK’s Sina Weibo account at www.weibo.com/landmarkhk and WeChat account at
“hklandmark”.
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Notes to editors
BESPOKE loyalty programme membership tiers*:
Crystal Through the app/WeChat sign-up; with $0 spending up to $29,999
Opal $30,000 – $199,999
Pearl $200,000 – $499,999
Emerald $500,000 – $999,999
Sapphire $1,000,000 or above
Sapphire Plus By invitation only
*Members can enjoy unique benefits in every category with BESPOKE Reward Points (1 point for every HKD/ RMB/ MOP), from off-the-menu selections to exclusive experiences, as well as special offers at selected Mandarin Oriental hotels

Photo highlights:
To download high-resolution images, please click here.

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About LANDMARK
LANDMARK represents the epitome of top-tier luxury shopping and lifestyle experiences. Drawing from a rich heritage which began in 1904 – LANDMARK today is the luxury shopping destination of Hongkong Land’s Central portfolio including 4 iconic connected buildings, LANDMARK
ATRIUM, LANDMARK ALEXANDRA, LANDMARK CHATER and LANDMARK PRINCE’S.
LANDMARK offers approximately 208 of the finest stores and restaurants, all seamlessly linked by pedestrian bridges. From high fashion and accessories to watches and jewellery, from luxury living to beauty and grooming, from international cuisine to authentic gourmet dining, LANDMARK brings the ultimate shopping experience to the discerning customer.

About Hongkong Land
Hongkong Land is a major listed property investment, management and development group. Founded in 1889, Hongkong Land’s business is built on excellence, integrity and partnership.
The Group owns and manages more than 850,000 sq. m. of prime office and luxury retail property in key Asian cities, principally in Hong Kong, Singapore, Beijing and Jakarta. Its properties attract the world’s foremost companies and luxury brands.

The Group’s Central Hong Kong portfolio represents some 450,000 sq. m. of prime property. It has a further 165,000 sq. m. of prestigious office space in Singapore mainly held through joint ventures, a luxury retail centre at Wangfujing in Beijing, and a 50% interest in a leading office complex in Central Jakarta. The Group also has a number of high quality residential, commercial and mixed-use projects under development in cities across Greater China and Southeast Asia. In Singapore, its subsidiary, MCL Land, is a well-established residential developer.

Hongkong Land Holdings Limited is incorporated in Bermuda and has a standard listing on the
London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group’s assets and investments are managed from Hong Kong by Hongkong Land Limited. Hongkong Land is a member of the Jardine Matheson Group.

For further information and media enquiries, please contact:

Hongkong Land
Jennifer Lam +852 2842 8222 jennifer.lam@hkland.com
Shelly Chan +852 2842 8041 shelly.chan@hkland.com
Iris Leung +852 2842 8325 iris.leung@hkland.com

Ruder Finn Asia
Lilian Luk +852 2201 6434 lukl@RuderFinnAsia.com
Sharon Ma +852 2201 6472 mas@RuderFinnAsia.com