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LANDMARK Premieres its First ‘Xmasverse’

LANDMARK Premieres its First ‘Xmasverse’
Discover a world of Christmas adventures in LANDMARK’s festive metaverse 

Hong Kong, 8th December 2022 – Step into an incredible online Christmas adventure and discover a wonderful Mrs Claus Bakery world to exploreas LANDMARK introduces its very first Metaverse virtual experience, unleashing the imagination and introducing a fantastical-environment that brings this year’s traditional festive celebrations to stunning life.


Take a journey into LANDMARK Xmasverse World

The LANDMARK Xmasverse, as part of its Christmas campaign this year, reimagines the creativity of retail of the future with a virtual-reality experience. Players enter a dazzlingly creative metaverse world inspired by Mrs Claus Bakery may join a dynamic virtual realm inhabited by Mrs Claus and her Christmas friends while exploring and digitally interacting with characters across three incredible islands of experiences filled with fun games, fabulous shopping and dining offerings and festive surprises.

Choose your favourite LANDMARK Xmasverse avatar from Mrs Claus Bakery friends featuring a selection of fun Penguins Santa Flippy, Elfie Flippy, Elfette Flippy, Reindeer Flippy, Baker Flippy, Jester Flippy or Gingy the Gingerbread Man and get set to step into a wonderous Christmas world of amazements.

Explore Islands of Brand Surprises

Visit glamorous Tiffany & Co. Island, hosted by the luxury jewellery brand. Search for the special Tiffany & Co. Gift Box for a chance to win the Tiffany delights. Start a fun snowball fight with our Gingy, also click on the Penguins who will sing carols under the glowing Tiffany & Co. Christmas Tree with the iconic Bird on a Rock brooch as a glowing tree topper.

Then get set to sparkle on SAUVEREIGN Island, hosted by the prestigious luxury maison famous for its gem accoutrements. Visit the island’s gem-laden Christmas Tree and Ingredients Library and search the library drawers for SAUVEREIGN’s heartfelt Christmas greetings.

On Mrs Claus Bakery Island, check out the illuminated towering Cookie Christmas tree and visit Mrs Claus Bakery, where she will share her secret baking recipe.

Meet with Bakery Friends to Search for Festive Surprises

Enthusiastic Island-hoppers can meet and interact with LANDMARK Xmasverse Mrs Claus Bakery characters online and have fun searching for festive surprises on an adventurous metaverse Treasure Hunt*. Search for the Star symbols across the three-island environments to bag more than 7,000 rewarding Christmas shopping & dining offers, valued at over HK$2.5 million, from nearly 30 participating LANDMARK shops.

Meet and take a selfie with LANDMARK Xmasverse’s Charity Ambassador

Virtually ‘meet’ with LANDMARK Xmasverse’s charity ambassador, Terence Lam and take a selfie with his avatar character. Post your selfie to your Instagram with hashtags #landmarkxmasverse,  #landmarkchristmas, #landmarkhk and @landmarkhk. The ten best selfies will be selected and LANDMARK will invite you to ‘Share the Love’ this Christmas with the opportunity to donate HK$800 to Make-A-Wish® Hong Kong to receive a poster and limited-edition Penguin plush-toy both personally signed by the charity ambassador.

Step into LANDMARK’s Xmasverse festive world from 8th December 2022 until 2nd January 2023, at Alternatively when visiting LANDMARK ATRIUM, purchase a charity-ticket for two players and enjoy playing an immersive VR experience of the metaverse powered by Microsoft, Wunderman Thompson and Mirum.

Discover more about LANDMARK, receive our latest news and register for upcoming events by signing up for the LANDMARK eNewsletter at Follow LANDMARK on Facebook at; Instagram at or search ‘landmarkhk’, and use the hashtags #landmarkxmasverse, #landmarkchristmas, #landmarkhk . Look for LANDMARK’s WeChat account at “hklandmark’, Xiaohongshu account at “landmark_hk’’and Sina Weibo account at

*Search for unique Treasure Hunt Gifts and Offers from nearly 30 participating LANDMARK shops, with terms & conditions apply.


Please download the high-resolution images at: LINK





Editors’ Note:

  • 2022 marked the 24th anniversary of LANDMARK supporting Make-A-Wish® Hong Kong, a charity dedicated to creating life-changing wishes for children with critical illnesses aged between 3 and 17, to enrich the human experience with hope, strength and joy.
  • Wunderman Thompson and Mirum are the leading creative agency and digital innovation agency in WPP Group, with a team of 200 strong professionals in Hong Kong.  Integrated as one team, they offer end-to-end capabilities to inspire growth for ambitious brands.

For more information, please contact:  

Hongkong Land
Jennifer Lam               +852 2842 8222
Ada Suen                    +852 2842 8540
Ray Li                         +852 2842 8123

Flare Communications
Emma Wong                +852 3526 1567
Hilarie Chan                 +852 3521 1558

LANDMARK represents the epitome of top-tier luxury shopping and lifestyle experiences. Drawing from a rich heritage which began in 1904 – LANDMARK today is the luxury shopping destination of Hongkong Land’s Central portfolio including 4 iconic connected buildings, LANDMARK ATRIUM, LANDMARK ALEXANDRA, LANDMARK CHATER and LANDMARK PRINCE’S. LANDMARK offers approximately 208 of the finest stores and restaurants, all seamlessly linked by pedestrian bridges. From high fashion and accessories to watches and jewellery, from luxury living to beauty and grooming, from international cuisine to authentic gourmet dining, LANDMARK brings the ultimate shopping experience to the discerning customer.

Official Website:
Official Facebook:
Official Instagram: @landmarkhk

About Hongkong Land
Hongkong Land is a major listed property investment, management and development group.  Founded in 1889, Hongkong Land’s business is built on excellence, integrity and partnership.

The Group owns and manages more than 850,000 sq. m. of prime office and luxury retail property in key Asian cities, principally in Hong Kong, Singapore, Beijing and Jakarta.  Its properties attract the world’s foremost companies and luxury brands.

The Group’s Central Hong Kong portfolio represents some 450,000 sq. m. of prime property.  It has a further 165,000 sq. m. of prestigious office space in Singapore mainly held through joint ventures, a luxury retail centre at Wangfujing in Beijing, and a 50% interest in a leading office complex in Central Jakarta.  The Group also has a number of high quality residential, commercial and mixed-use projects under development in cities across China and Southeast Asia.  In Singapore, its subsidiary, MCL Land, is a well-established residential developer.

Hongkong Land Holdings Limited is incorporated in Bermuda and has a primary listing on the London Stock Exchange, with secondary listings in Bermuda and Singapore.  The Group’s assets and investments are managed from Hong Kong by Hongkong Land Limited.  Hongkong Land is a member of the Jardine Matheson Group.