Hong Kong, 26th April, 2018 – Actress, mother and eco-conscious entrepreneur Jessica Alba is adding her voice to LANDMARK’s latest brand campaign, ‘A Year of Something New’, which this year has been inviting customers to embrace new perspectives and challenge convention.
The campaign, which launched earlier this year, listens to ‘New Voices’, encourages ‘New Commitments’ and explores ‘New Ideas’ with the aim to enlighten, influence and inspire customers to consider a world of new possibilities, within the context of LANDMARK as the ultimate arbitrator of a refined and sophisticated lifestyle.
“LANDMARK’s ‘A Year of Something New’ campaign has been created to uplift, inspire and engage our customers by stimulating new ways of thinking and offering new experiences through an exploration of innovative ideas and possibilities,” explained Mr. Raymond Chow, Executive Director of Hongkong Land. “During the year, we will be introducing new voices that encourage both healthy and empowered lifestyles, examining the opportunities for more sustainable ways of living, bringing new ideas through discovery and experience in a new retail concept at LANDMARK.”
New Voices
Meet new voices that lead the conversation in ‘A Year of Something New’. The campaign includes a special visit to LANDMARK on 1st June by actress, New York Times bestselling author and socially conscious founder of The Honest Company, Jessica Alba. Jessica’s personal and business philosophy is to empower people to live a healthy, happy life. As a busy mother, health advocate and entrepreneur, Jessica will be articulating how we can all empower ourselves and bring about positive change in the world.
New thinking is also discovered through a singular expression of style. Teaching us to ‘Be Bold’, fashion entrepreneur Hilary Tsui is exploring her edgy personal-take on style with attitude. “My definition of style is all about letting individuality shine, channelling your inner muse and dressing to express yourself,” she explains. Hilary is just one of many further voices adding to the conversation at LANDMARK throughout the year.
New Commitments
The campaign also seeks to inspire customers by exploring ideas that contribute to creating a better world through a wide range of initiatives, activities and influential personalities.
Amber’s Executive Chef Richard Ekkebus has long strived to inspire diners with sustainable cuisine of Michelin-star quality. Helming the two Michelin-starred Amber restaurant, he is highly conscious of sustainable sourcing and responsible kitchen management practices with the aim of zero waste.
He believes that Amber, as a top Hong Kong restaurant, should also lead in educating and
informing the diner. His award-winning menus look to reduce protein and promote the consumption of vegetables as hero ingredients.
Sustainable sourcing of the very finest produce is at the heart of Chef Umberto Bombana’s cooking philosophy at 8½ Otto e Mezzo. Much comes from an isolated mountain farm, where seeds and plant stock are sourced from their regional origins and are grown without fertilizers or compost – just as nature intended.
Produce isn’t grown in large-scale fields but selectively in small ‘micro-gardening’ areas or
‘patches’ cleared without machinery but by mountain goats. “Italian cooking is about using pure
and natural products,” says Chef Bombana. “If you work with beautiful ingredients, you create
beautiful food. That’s all achieved by getting back to the source – for me the real artist is the
farmer.”
Other inspirational culinary initiatives will be explored with LANDMARK’s Michelin-starred chefs
throughout the campaign this year.
Beauty is in the eye of the beholder. For artist William Amor, beauty derives from what we throw
away. He raises awareness of respect for the environment through his art – transforming waste
plastic materials and its synthetic derivatives into incredible floral creations.
William’s artistic creations provide ornamental flowers for fashion and design campaigns. He will
be sharing his artistic talents, along with a special floral showcase this year at LANDMARK
ATRIUM.
New Ideas
Get set for a year of exciting new retail experiences and a host of innovative consumer initiatives
throughout the year, including CODELAB, a dynamic space that takes the point of view of a
magazine, changes like a gallery and sells things like a store.
With a new thematic series every quarter, CODELAB curates, sources and selects unique and
exciting products from different brands, designers and artists, including lifestyle, fashion,
decorative, cosmetic, fragrance, creative designs with the help of data analytics.
CODELAB is the first in market in the use of digital and data capabilities to aid in the search of
products specially curated for the CODELAB showrooms that customers can purchase via epayment
for either immediate pick-up or delivery, creating an exciting online to offline retail
experience that evokes inspirational lifestyle for customers.
The new campaign embraces print and digital channels, engaging customers with a comprehensive online presence including a special ‘A Year of Something New’ section within the LANDMARK website, http://www.landmark.hk/en/now-at-landmark/ayearofsomethingnew; hashtag #LANDMARKHKSOMETHINGNEW and #LANDMARKHK; together with inspired postings and regular updates on the official Facebook at www.facebook.com/Landmark.hk; Sina Weibo account at www.weibo.com/landmarkhk; and Instagram channel, at www.instagram.com/landmarkhk or search ‘landmarkhk’.
Be inspired by ‘A Year of Something New’ at LANDMARK.
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Please download the high resolution images at:
https://www.dropbox.com/sh/9qgu99vc0ervguk/AABFUYIERT5f9TpPz9-ImBRsa?dl=0
For more information, please contact:
Hongkong Land
Jennifer Lam +852 2842 8222
jennifer.lam@hkland.com
Shelly Chan +852 2842 8041 shelly.chan@hkland.com
FleishmanHillard Hong Kong
Kitty Lee +852 2586 7861 kitty.lee@fleishman.com
Vivian Pau +852 2586 7862 vivian.pau@fleishman.com
About LANDMARK:
LANDMARK represents the epitome of top-tier luxury shopping and lifestyle experiences.
Drawing from a rich heritage which began in 1904 – LANDMARK today is the luxury shopping
destination of Hongkong Land’s Central portfolio including 4 iconic connected buildings,
LANDMARK ATRIUM, ANDMARK ALEXANDRA, LANDMARK CHATER and LANDMARK PRINCE’S. LANDMARK offers approximately 208 of the finest stores and restaurants, all seamlessly linked by pedestrian bridges. From high fashion and accessories to watches and jewellery, from luxury living to beauty and grooming, from international cuisine to authentic gourmet dining, LANDMARK brings the ultimate shopping experience to the discerning customer.
About Hongkong Land
Hongkong Land is a listed leading property investment, management and development group.
Founded in 1889, Hongkong Land’s business is built on excellence, integrity and partnership.
The Group owns and manages more than 850,000 sq. m. of prime office and luxury retail property in key Asian cities, principally in Hong Kong, Singapore and Beijing. Hongkong Land’s properties attract the world’s foremost companies and luxury brands.
Its Hong Kong Central portfolio represents some 450,000 sq. m. of prime property. It has a further 165,000 sq. m. of prestigious office space in Singapore mainly held through joint ventures, a luxury retail centre at Wangfujing in Beijing, and a 50% interest in a leading office complex in Central Jakarta. The Group also has a number of high quality residential, commercial and mixed-use projects under development in cities across Greater China and Southeast Asia. In Singapore, its subsidiary, MCL Land, is a well-established residential developer.
Hongkong Land Holdings Limited is incorporated in Bermuda and has a standard listing on the London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group’s assets and investments are managed from Hong Kong by Hongkong Land Limited. Hongkong Land is a member of the Jardine Matheson Group.