Hong Kong, 22nd November, 2018 – There’s fun and excitement in the air at LANDMARK this Christmas as the playful Cocoa Monsters bring a world of fun and adventure to Hong Kong’s prestigious shopping destination.
From now until 1st January 2019, LANDMARK ATRIUM will be transformed into Cocoaland, with a fantastical chocolate factory populated by the cute and fun-loving Cocoa Monsters created by French illustrator Frédéric Pillot.
“It’s a tradition at LANDMARK to delight the community with wonderful Christmas events. This year, we are inviting everyone to discover a world of fun and adventure with the Cocoa Monsters,” said Mr. Raymond Chow, Executive Director of Hongkong Land. “The inspiration and humour of this year’s installation are sure to delight every child, and remind every adult of the joy of the festive season.”
Visitors can discover the enchanting ‘Cocoa Forest’, where the monsters collect the cocoa beans they need to make chocolate, and Cocoaland, an imaginative installation featuring the Cocoa Monsters and their chocolate-making machines that will burst into life every 30 minutes in a cavalcade of light and sound.
From the lofty ‘Chocolate Tower’, liquid chocolate flows through the ‘Power Pumps’, pumping chocolate into the ‘Shaping Machine’. Inside the ‘Colouring Studio’, the chocolates are given their bright hues, while the ‘Decorating Tower’ comes alive with puffs of ‘steam’ and eye-catching lighting effects.
Children can join in with the fun, turning the wheel to activate the ‘Drying Fan’ while the Cocoa Monsters at the ‘Packaging Machine’ are putting the finished chocolates into gift boxes. Meanwhile, children can stop the ‘Greedy Monsters’ from stealing all the chocolate at the monster-shaped ‘Joy Machine’.
With a HK$20 donation to Make-A-Wish[1] Hong Kong, visitors can play a series of ‘Monster Mission’ mini-games at the Cocoaland’s Joy Machine. Visitors also have the chance to enjoy free festive eggettes from LANDMARK’s exclusive Christmas cart – simply take a photo of yourself having fun with the Cocoa Monsters at LANDMARK and share the photo on Instagram or Facebook with the hashtags #COCOAMONSTERS, #CREATEJOY and #LANDMARKHK to get yours!
With the ‘LANDMARK HONGKONG’ mobile app, turn yourself into a Cocoa Monster by taking photos and videos using the fun camera filter, adding special Cocoa Monster stickers, or tracking down the hidden ‘Greedy Monster’ hiding within the mall to redeem a special prize from the LANDMARK Christmas information counter!
To delight visitors and ‘Create Joy’, the fun and joyful Cocoa Monsters will also put on special performances at selected times every weekend and on Christmas Eve and Christmas Day from 15th to 25th December. The fun-loving Cocoa Monsters will also be popping up at selected stores and restaurants throughout LANDMARK during the promotion period.
LANDMARK has also created a range of exclusive festive merchandise, including adorable Cocoa Monster plush toys, festive tote bags featuring the loveable characters, key chains, headbands and much more. All are available for purchase at LANDMARK ATRIUM, with proceeds going to Make-A-Wish Hong Kong.
At CAFE LANDMARK, diners can enjoy the Cocoa Monsters Afternoon Tea Set for two. Priced at HK$380, the set comes presented in a delightful Cocoa Monster serving stand along with two fun wearable monster headbands.
At J.LINDEBERG, the Cocoa Monsters are showing off their stylish side: the Swedish fashion brand has produced a special range of embroidered polo shirts featuring the mischievous creatures. Moleskine, meanwhile, has created the LANDMARK Cocoa Monsters Christmas Special Edition notebook for jotting down all your Christmas shopping and wish lists.
From 1st to 26th December, visitors to LANDMARK will also enjoy exquisite Christmas shopping experiences with every dollar they spend.
With a spend of HK$10,000 or more, shoppers can enjoy a host of enticing rewards at LANDMARK this Christmas. Choose between unlimited value of reward dollars or invaluable experience, including a night of festivities in the LANDMARK Mandarin Oriental entertainment suite, with Cocoa Monsters on hand to get the party started; a behind-the-scenes visit to the Chopard factory with a private museum tour and a hands-on experience in the Swiss maison’s high jewellery workshop; or the chance to host a party at the BVLGARI LANDMARK boutique for an unforgettable luxury experience.
Alternatively, guests can choose from a selection of exclusive limited-edition Cocoa Monsters Christmas hampers, or donate to Make-A-Wish Hong Kong.
To discover more about LANDMARK Christmas and to receive our latest news and register for upcoming events, please sign up for the LANDMARK eNewsletter at www.landmark.hk. Follow LANDMARK on Facebook at www.facebook.com/landmark.hk; Instagram www.instagram.com/landmarkhk or search ‘landmarkhk’ and use the hashtags #createjoy
#cocoamonsters #ayearofsomethingnew #landmarkhk. Look for LANDMARK’s Sina Weibo account at www.weibo.com/landmarkhk and WeChat account at “hklandmark”.
Create joy with Cocoa Monsters in the finale of ‘A Year of Something New’ at LANDMARK.
- end -
Please download the high resolution images at:
https://www.dropbox.com/sh/zbd98g8s4cw981f/AAAzFreKuIl9V0-AMzxJwI2ca?dl=0
For more information, please contact:
Hongkong Land
Jennifer Lam +852 2842 8222 jennifer.lam@hkland.com
Shelly Chan +852 2842 8041 shelly.chan@hkland.com
Iris Leung +852 2842 8325 iris.leung@hkland.com
FleishmanHillard Hong Kong
Kitty Lee +852 2586 7861 kitty.lee@fleishman.com
Vivian Pau +852 2586 7862 vivian.pau@fleishman.com
About LANDMARK
LANDMARK represents the epitome of top-tier luxury shopping and lifestyle experiences. Drawing from a rich heritage which began in 1904 – LANDMARK today is the luxury shopping destination of Hongkong Land’s Central portfolio including 4 iconic connected buildings, LANDMARK ATRIUM, ANDMARK ALEXANDRA, LANDMARK CHATER and LANDMARK PRINCE’S. LANDMARK offers approximately 208 of the finest stores and restaurants, all seamlessly linked by pedestrian bridges. From high fashion and accessories to watches and jewellery, from luxury living to beauty and grooming, from international cuisine to authentic gourmet dining, LANDMARK brings the ultimate shopping experience to the discerning customer.
About Hongkong Land
Hongkong Land is a leading property investment, management and development group. Founded in 1889, Hongkong Land’s business is built on excellence, integrity and partnership.
The Group owns and manages more than 850,000 sq. m. of prime office and luxury retail property in key Asian cities, principally in Hong Kong, Singapore and Beijing. Its properties attract the world’s foremost companies and luxury brands.
The Group’s Central Hong Kong portfolio represents some 450,000 sq. m. of prime property. It has a further 165,000 sq. m. of prestigious office space in Singapore mainly held through joint ventures, a luxury retail centre at Wangfujing in Beijing, and a 50% interest in a leading office complex in Central Jakarta. The Group also has a number of high quality residential, commercial and mixed-use projects under development in cities across Greater China and Southeast Asia. In Singapore, its subsidiary, MCL Land, is a well-established residential developer.
Hongkong Land Holdings Limited is incorporated in Bermuda and has a standard listing on the London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group’s assets and investments are managed from Hong Kong by Hongkong Land Limited. Hongkong Land is a member of the Jardine Matheson Group.
[1] Make-A-Wish Hong Kong grants one special wish to children aged between three and 17 with critical illnesses, in Hong Kong and Macau, to enrich the human experience with hope, strength and joy. As of 2018, they have granted nearly 2,000 life-changing wishes. They are dedicated to making every eligible child’s wish come true.