Van Cleef & Arpels joins forces with Alexandre Benjamin Navet to craft an enchanting spring-themed art installation at LANDMARK
Van Cleef & Arpels and Alexandre Benjamin Navet set LANDMARK in full bloom
21st March, 2024, Hong Kong – Van Cleef & Arpels celebrates spring with an artistic collaboration with LANDMARK, turning Central into a flourishing homage through the joyous installations of French artist Alexandre Benjamin Navet, winner of the Van Cleef & Arpels’ Grand Prix Design Parade Toulon in 2017 from today (20th March) to 28th April.
Coinciding with Hong Kong’s Art Month in March, the entirety of LANDMARK has been transformed into a larger-than-life canvas for Navet’s vision. With an abundance of beloved spring colours, Navet’s distinctive style brings life to an unexpected world of dreamy discovery set to enchant the public. This collaborative endeavour exemplifies LANDMARK’s unwavering commitment to art as a cornerstone of community engagement in Central. Seamlessly blending nature and artistic expression, Van Cleef & Arpels and LANDMARK promises a captivating floral garden with immersive experience, reflecting the shared dedication to making art accessible and inclusive for all.
The beauty of nature and its metamorphoses have played a significant role in Van Cleef & Arpels’ history since its founding in 1906. Exploring this source of inspiration, Alexandre Benjamin Navet found a synergy between the Maison’s passion for the floral world and his personal pursuit of colourful compositions. Drawing from the Maison’s creative style, Navet has designed immersive installations that bloom into a joyful evocation of spring. Visitors passing through LANDMARK will step into the artist’s open sketchbook, finding themselves in the midst of a bucolic stroll. In keeping with Navet’s vision, sculptures, luscious bouquets and flowers in all shapes and sizes burst out of vases, intertwine over archways, and flourish on balconies – offering the public a new take on their surroundings.
Alexandre Benjamin Navet
Speaking on the collaboration, Alexandre Benjamin Navet, shared, “For me, spring is all about flowers; the refreshing energy the season brings with each blooming of colour and miraculous form. I have played a lot with the vivid and luminous hues that the palettes of Van Cleef & Arpels and this wonderfully lively city of Hong Kong, to create a conversation with the public that is bursting with the joy of Spring.”
With every new project, the seed of Alexandre Benjamin Navet’s creativity begins with hand sketches. When conceiving his blooming settings for Van Cleef & Arpels, he was particularly drawn to the intense glow of the Frivole collection, made of curved heart-shaped petals in polished gold with diamonds. The artist has transcribed the Maison’s emblematic style in highly coloured creations calling to mind the season’s spirit of renewal.
Spring is blooming in Hong Kong imagined by Van Cleef & Arpels with Alexandre Benjamin Navet
Date: March 20th , 2024 (Wednesday) to April 28th , 2024 (Sunday)Venue: LANDMARK ATRIUM, LANDMARK CHATER, LANDMARK ALEXANDRA, LANDMARK PRINCE’S
About Van Cleef & Arpels
Founded at 22 Place Vendôme, Paris, in 1906, Van Cleef & Arpels came into being following Estelle Arpels’ marriage to Alfred Van Cleef in 1895. With a blend of inventiveness and poetry, Van Cleef & Arpels perpetuates a highly distinctive style. Its selection of exceptional gems that instill an emotion and the savoir-faire of its craftsmen have given birth to enchanting High Jewelry, Jewelry and Watchmaking collections. Whether inspired by nature, couture, dance, or imaginary worlds, the Maison opens the gate to a timeless universe of beauty and harmony. Van Cleef & Arpels’ constant commitment to creation also finds expression in its various activities as a partner and patron in the cultural field. Reflecting the Maison’s attachment to values of transmission and sharing, these initiatives take place in sectors that it holds dear, including heritage protection, fine and decorative arts, design, dance, and poetry.
About Alexandre Benjamin Navet
At the crossroads of art, illustration, design and architecture, Alexandre Benjamin Navet’s work brings fresh and vibrant color surging into space, engaging directly with the viewer. Since his graduation from the École nationale supérieure de création industrielle ENSCI-Les Ateliers (the French national institute for advanced studies in industrial design) in 2011, his initial training has formed the basis for an approach that transforms surfaces in a juxtaposition of dazzling tones, objects and plays on perspective.
A multi-disciplinary artist, he employs different techniques: oil pastels – his favorite medium – pencil or Japanese watercolor. In 2017, Alexandre Benjamin Navet was awarded the Grand Prix Design Parade Toulon, sponsored by Van Cleef & Arpels. In 2018, he was the first artist to be given carte blanche by the MAD (Musée des Arts Décoratifs in Paris) – with Espèces d’espaces – at its new Galerie d’Actualités. In 2020, he embarked on a collaboration with Van Cleef & Arpels to celebrate spring, and in 2023, Alexandre Benjamin Navet unveiled the installation of five monumental sculptures in the Cour d’Honneur and the Jardin des Quatre-Colonnes of the French Assemblée Nationale.
For more information:
Van Cleef & Arpels
Winnie Cheung +852 2532 0491 winnie-wl.cheung@vancleefarpels.com
Michelle Lo +852 2532 7644 michelle-mj.lo@vancleefarpels.com
About LANDMARK
LANDMARK represents the epitome of top-tier luxury shopping and lifestyle experiences. Drawing from a rich heritage which began in 1904 – LANDMARK today is the luxury shopping destination of Hongkong Land’s Central portfolio including 4 iconic connected buildings, LANDMARK ATRIUM, LANDMARK ALEXANDRA, LANDMARK CHATER and LANDMARK PRINCE’S. LANDMARK offers approximately 208 of the finest stores and restaurants, all seamlessly linked by pedestrian bridges. From high fashion and accessories to watches and jewellery, from luxury living to beauty and grooming, from international cuisine to authentic gourmet dining, LANDMARK brings the ultimate shopping experience to the discerning customer.
For more information:
Hongkong Land
Jennifer Lam +852 2842 8222 jennifer.lam@hkland.com
Anna Tang +852 2842 8497 anna.tang@hkland.com
#VCAfrivole #VCAspring #VanCleefArpels @vancleefarpels
#LANDMARKHK #LANDMARKART @landmarkhk
Press Lounge
Access the press lounge at the following address:
www.presslounge.vancleefarpels.com
For more hi-res images, please download HERE (pwd: VCAspring2024!)
© Van Cleef & Arpels, March 2024
© LANDMARK Hong Kong, March 2024