Hong Kong, 8 June, 2018 – LANDMARK is welcoming renowned French artist William Amor to Hong Kong to creatively inspire the community in embracing a new perspective on sustainable living as part of its ‘A Year of Something New’ campaign.
As LANDMARK’s artist-in-residence, William will create a stunningly beautiful floral installation from upcycled plastic materials that will adorn the fountain at LANDMARK ATRIUM. Reflecting his passion for floral beauty, he will evoke the poetry of nature with a cascade of petals and set in the fountain where flowers will gently float.
Every element of this stunning centrepiece will be hand-crafted by William and his team from waste materials, including plastic bottles collected from local Hong Kong NGO Green Earth. In the hands of this master artist, these previously discarded waste items will be treated with the craftsmanship usually reserved for the finest materials to create incredibly delicate and lifelike botanical creations.
The transformation of waste plastics into intricately detailed flowers, reflective of the beauty of the natural world, is William’s stark reminder of the destructive effects of plastic pollution and a need of us all to play a part in consuming plastics in a sustainable and responsible way.
The public installation will commence on 11th June and is expected to be completed on 17th June. The exhibition will then remain open for LANDMARK visitors to enjoy until 20th June. Whilst in artistic residence at LANDMARK, William will also share the secrets of his creative process in a series of hands-on workshops.
“I am honoured to be invited to Asia for the first time to celebrate ‘A Year of Something New’ with LANDMARK.” William said. “My artistic bias is to transform common materials into noble creations in order to give them a second life and send a positive message about sustainability and the preservation of nature. In pooling our efforts, we can gather waste and change it into something beautiful, poetic and meaningful.”
Creating floral art with recycled materials represents William’s artistic signature style. His stunningly lifelike arrangements are incorporated into jewellery, clothing and interior design, and have been commissioned by many of the most respected names in fashion, art and design, from Dior and Louis Quatorze to Paris Fashion Week, the iconic Château d’Auvers-sur-Oise and the Palais du Louvre’s Musée des Arts Décoratifs.
“William Amor is bringing the gift of meaningful beauty to LANDMARK to uplift and inspire us. We are delighted to welcome him as our artist-in-residence, and to see how his installation speaks to our customers, by helping us to look at nature and beauty through a new perspective,” said Mr Raymond Chow, Executive Director of Hongkong Land. “Through his creative use of discarded waste plastics in creating beautiful floral displays, he reminds us we can all be inspired to explore sustainable ways of living,”
An invitation to attend a workshop with William Amor
Members of the public are invited to enrol for one of the workshops with William Amor at the ‘A Year of Something New’ page on the LANDMARK website. Workshops will be held at LANDMARK ATRIUM on 13th June, 16th and 17th June. Attendees will learn to design and create beautiful decorative flowers that express their unique identity using plastic elements gathered by the LANDMARK team. Space will be strictly limited, so early bookings are encouraged.
‘A Year of Something New’ at LANDMARK
The campaign, which launched earlier this year, listens to ‘New Voices’, encourages ‘New Commitments’ and explores ‘New Ideas’ with the aim to enlighten, influence and inspire customers to consider a world of new possibilities, within the context of LANDMARK as the ultimate arbitrator of a refined and sophisticated lifestyle.
The campaign features Jessica Alba, the globally recognised entrepreneur, advocate, actress and mother of three on how to make small changes and contribute to a better world. And fashion entrepreneur Hilary Tsui is exploring her edgy personal-take on style with attitude. Jessica and Hilary are one of many further voices adding to the conversation at LANDMARK throughout the year.
The LANDMARK’s latest brand campaign, ‘A Year of Something New’ also seeks to inspire customers by exploring ideas that contribute to creating a better world through a wide range of initiatives, activities and influential personalities such as Amber’s Executive Chef Richard Ekkebus and 8½ Otto e Mezzo’s Chef Umberto Bombana on the sustainable cuisine of Michelin-star quality.
LANDMARK’s ‘A Year of Something New’ campaign embraces print and digital channels, engaging customers with a comprehensive online presence including a special section within the LANDMARK website, http://www.landmark.hk/en/now-at-landmark/ayearofsomethingnew; hashtag #LANDMARKHKSOMETHINGNEW and #LANDMARKHK; together with inspired postings and regular updates on the official Facebook at www.facebook.com/Landmark.hk; Sina Weibo account at www.weibo.com/landmarkhk; and Instagram channel, at www.instagram.com/landmarkhk or search ‘landmarkhk’.
Be inspired by ‘A Year of Something New’ at LANDMARK.
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Please download the high resolution images at:
https://www.dropbox.com/sh/bx1khaev4hchu5j/AABDoiw2z9eSPbK4hMIegr8Ya?dl=0
For more information, please contact:
Hongkong Land
Jennifer Lam +852 2842 8222
jennifer.lam@hkland.com
Shelly Chan +852 2842 8041 shelly.chan@hkland.com
FleishmanHillard Hong Kong
Kitty Lee +852 2586 7861 kitty.lee@fleishman.com
Vivian Pau +852 2586 7862 vivian.pau@fleishman.com
About LANDMARK:
LANDMARK represents the epitome of top-tier luxury shopping and lifestyle experiences.
Drawing from a rich heritage which began in 1904 – LANDMARK today is the luxury shopping
destination of Hongkong Land’s Central portfolio including 4 iconic connected buildings,
LANDMARK ATRIUM, ANDMARK ALEXANDRA, LANDMARK CHATER and LANDMARK PRINCE’S. LANDMARK offers approximately 208 of the finest stores and restaurants, all seamlessly linked by pedestrian bridges. From high fashion and accessories to watches and jewellery, from luxury living to beauty and grooming, from international cuisine to authentic gourmet dining, LANDMARK brings the ultimate shopping experience to the discerning customer.
About Hongkong Land
Hongkong Land is a listed leading property investment, management and development group.
Founded in 1889, Hongkong Land’s business is built on excellence, integrity and partnership.
The Group owns and manages more than 850,000 sq. m. of prime office and luxury retail property in key Asian cities, principally in Hong Kong, Singapore and Beijing. Hongkong Land’s properties attract the world’s foremost companies and luxury brands.
Its Hong Kong Central portfolio represents some 450,000 sq. m. of prime property. It has a further 165,000 sq. m. of prestigious office space in Singapore mainly held through joint ventures, a luxury retail centre at Wangfujing in Beijing, and a 50% interest in a leading office complex in Central Jakarta. The Group also has a number of high quality residential, commercial and mixed-use projects under development in cities across Greater China and Southeast Asia. In Singapore, its subsidiary, MCL Land, is a well-established residential developer.
Hongkong Land Holdings Limited is incorporated in Bermuda and has a standard listing on the London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group’s assets and investments are managed from Hong Kong by Hongkong Land Limited. Hongkong Land is a member of the Jardine Matheson Group.