Press Releases

LANDMARK Celebrates the Spirit of Giving with Santa Paws and Polar Paws

Charity Christmas Market and Unlimited Festive Sales Rewards

Hong Kong, 20th November 2020 – LANDMARK and Santa Paws & friends remind us to share our love, goodwill and cheer this festive season with a special, charity-inspired Christmas theme that celebrates the wonderful sentiments of the Spirit of Giving.

LANDMARK marks the holiday festivities this year with Santa Paws, his exciting new Paws family member, Polar Paws, and their loving friends and companions. Their heart-warming Christmas story sees everyone gather together in donating their scarves, mufflers, candies, smiles and skating boots to kindle life and the Christmas spirit into Snowman with the Spirit of Giving, before Santa Paws’ special hat then brings their snowy companion magically to life. Their act of shared generosity reminds us all of the importance of love, kindness and thinking of others at this special time of year.

The Spirit of Giving Charity Christmas Market 

Santa Paws, Polar Paws and their magical Snowman friend’s appearance at Hong Kong’s premier luxury shopping and lifestyle destination is sure to put everyone in a special holiday mood throughout the festive season. This year, the ground floor of LANDMARK ATRIUM has been transformed into a special Charity Christmas market from now until 3rd January 2021, inspired by the newly unveiled Hongkong Land HOME FUND. Created to support the long-term development of our future generations and our aspiration to contribute to the fostering of an inclusive society in Hong Kong, an initial HK$100 million Hongkong Land HOME FUND donation has been announced this Christmas.

Resplendent with a giant Snowman and Christmas tree, plus delightful appearances from Santa Paws and his friend Robo, the Charity Christmas Market installation features booths dedicated to supporting three non-profit organisations in Hong Kong.

“This Christmas, LANDMARK is celebrating the ‘Spirit of Giving’ with a charitable initiative that aims to support younger members of the Hong Kong community, helping inspire and encourage children and youths to fully pursue their aspirations,” explains Mr Raymond Chow, Executive Director of Hongkong Land. “Visitors to our Charity Christmas Market can enjoy the festivities and fine offerings to be experienced at LANDMARK, while the Christmas story by our Santa Paws and friends reminds us of the joy in helping others at this traditional time of communal celebration.”

Share in the spirit of good wishes and find the joy of giving at the LANDMARK ATRIUM, with a selection of specially curated festive merchandise. Visitors will enjoy browsing three delightful booths, with all proceeds from sales going to one of LANDMARK’s three designated charities, Youth Outreach, Make-A-Wish Hong Kong, and Principal Chan Free Tutorial World.

Centricity, Hongkong Land’s suite of digital and physical services for Hongkong Land office tenants, hosts a booth offering tasty festive treats with gingerbread, cupcakes, cookies, mince pies and steaming mugs of hot chocolate to enjoy. All proceeds will be donated to Youth Outreach, a charity that helps at-risk youths growing into responsible community members through engagement into unique and innovative cultural platforms.

The Make-A-Wish® Hong Kong booth will feature plush toys and Christmas decorations alongside a Wishing Machine where visitors can help the children of Make-A-Wish® Hong Kong by donating HK$20 to receive special Christmas stickers.

Celebrating the magic of Christmas, LANDMARK Christmas booth will be offering plushies, Christmas baubles containing hidden surprises, personalised Christmas stockings and jolly Santa Paws and Snowman themed balloons. All proceeds from this booth will go to Principal Chan Free Tutorial World, an organisation providing free learning support to Hong Kong’s underprivileged children whose families are experiencing financial difficulties.

The first ever charity auction of 12 adorable LANDMARK Polar Paws, each wearing a unique branded or handmade scarf from top brands including Harvey Nichols, HBX, KENZO, Moschino, Ralph Lauren and Tory Burch, will take place from 1st December to 18th December. Bidding will be available via the LANDMARK HONGKONG App under Giving Back with Polar Paws, with all bid donations also going to the designated charities.

Santa Paws Sweet Treats

At CAFÉ LANDMARK, diners can enjoy special Santa Paws inspired Afternoon Tea Sets. Priced at HK$488 + 10% for two, the set comes presented in a delightful, magical Snowman serving stand, with a donation of HK$20 to the designated charities. Indulge in sweet treats with special 15cm chocolate Santa Paws figurines, this season’s festive delicacy from The Mandarin Cake Shop. Other delectable treats include Christmas patisseries from COVA Caffé and delicious chocolate lollipops from LE SALON DE THÉ de Joël Robuchon, each featuring Santa Paws and Snowman character themes.

Unlimited Rewards of Giving 

Festive shoppers will be delighted by unlimited Christmas rewards from 20th November until 31st December, receiving special LANDMARK gift certificates offering rewards of up to 7% starting with a minimum spend of HK$5,000. Plus, LANDMARK BESPOKE members can earn and redeem even more gift certificates or use their points to donate to LANDMARK’s designated charities. Terms and Conditions apply.

Christmas shoppers can also enjoy a festive pop-up Christmas Market shopping experience on the third floor of LANDMARK ATRIUM. Enjoy exclusive products and Hong Kong firsts at this wonderfully festive market housing over a dozen LANDMARK stores and brands from the familiar to the new, all helping to make this the perfect one-stop shop for checking off your gifting list. Christmas trees, cosy corners filled with stockings and old-fashioned streetlamps adorned with wreaths will ensure the pop-up is full of seasonal atmosphere and festive cheer, from now until 31st December.

Exclusive Gifting & Giving

LANDMARK customers will also find the perfect Christmas gifts for both him and her. This year’s ‘must-buy’ items for her include CELINE’s classy Medium Tambour Bag, part of the CELINE Triomphe Embroidery Collection, and Jimmy Choo’s Bing suede mules in either crystal and pearl or gorgeous red patent leather. Special gifts for him include a fabulous selection of men’s bags, including the Bottega Veneta Belt Bag, Crossbody Bag and the Intrecciato Carrier. Valentino Men also offers a festive fashion collection including Valentino Garavani High-top sneakers and VLTN Belt Bag, along with classic VLTN shirts and sweatshirts.

Wrap the kids up in the season of giving, with Ralph Lauren’s collection of childrenswear. Choose from a selection of Fair Isle Cardigans and Sweater Dresses for the princess in your life, or discover Polo and Sled Bear cotton blend sweaters for the young gents.

Prepare your home to celebrate the festive season by creating your own personalised Christmas door wreath at a workshop in collaboration with Armani/Fiori. Join in the festive fun by signing up to the workshop at HK$2,000 per person, while 50% of the proceeds going to the designated charities. Get set for entertaining your guests at Christmas with Townhouse’s Riedel Fatto A Mano Riesling Zinfandel wine glasses gift set, Nachtmann 3-arm Candleholder and crystalline Nude Parrot water carafe, hand etched and painted in a nod to traditional glass craftsmanship.

Nothing epitomises the Spirit of Giving more than a personalised greeting to a loved one. Parfumerie Trésor offers a personal Christmas greeting letter service of messages typed on a vintage typewriter and paper scented by a selection of Parfumerie Trésor perfumes. Costing just HK$200, all proceeds will go to the charities. Spend HK$2,000 or more during the Christmas promotion, and Parfumerie Trésor will also donate 5% of the proceeds to the designated charity causes.

Discover more about LANDMARK, receive our latest news and register for upcoming events by signing up for the LANDMARK eNewsletter at Follow LANDMARK on Facebook at; Instagram or search ‘landmarkhk’ and use the hashtags #landmarkhk and #landmarkchristmas #spiritofgiving Look for LANDMARK’s Sina Weibo account at and WeChat account at “hklandmark”.

Celebrate the season’s blessings with the Spirit of Giving at LANDMARK.

Please download the high-resolution images at:

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Note to Editors:

  • Youth Outreach is dedicated to helping at-risk youth growing into responsible community members through engagement into unique and innovative cultural platforms. The programmes aim to help young people to regain their learning motivation, inspire personal aspiration and drive for success.
  • Make-A-Wish Hong Kong is one of Hongkong Land’s long-term charity partners. Its mission is to create life-changing wishes for children with critical illnesses.
  • Principal Chan Free Tutorial World provides free learning support to underprivileged children whose families are experiencing financial difficulties. Volunteer teachers provide one-to-one tutorials and coaching services on talent development classes. The organisation puts emphasis on not only equality of learning but also personal resilience and mindset growth.

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For more information, please contact:

Hongkong Land
Jennifer Lam               +852 2842 8222            
Felicia Wong              +852 2842 8546            
Iris Leung                   +852 2842 8325            

FleishmanHillard Hong Kong
Kitty Lee                     +852 2586 7861            
Vivian Pau                  +852 2586 7862            


LANDMARK represents the epitome of top-tier luxury shopping and lifestyle experiences. Drawing from a rich heritage which began in 1904 – LANDMARK today is the luxury shopping destination of Hongkong Land’s Central portfolio including 4 iconic connected buildings, LANDMARK ATRIUM, LANDMARK ALEXANDRA, LANDMARK CHATER and LANDMARK PRINCE’S. LANDMARK offers approximately 208 of the finest stores and restaurants, all seamlessly linked by pedestrian bridges. From high fashion and accessories to watches and jewellery, from luxury living to beauty and grooming, from international cuisine to authentic gourmet dining, LANDMARK brings the ultimate shopping experience to the discerning customer.

About Hongkong Land

Hongkong Land is a major listed property investment, management and development group.  Founded in 1889, Hongkong Land’s business is built on excellence, integrity and partnership.

The Group owns and manages more than 850,000 sq. m. of prime office and luxury retail property in key Asian cities, principally in Hong Kong, Singapore, Beijing and Jakarta. Its properties attract the world’s foremost companies and luxury brands.

The Group’s Central Hong Kong portfolio represents some 450,000 sq. m. of prime property.  It has a further 165,000 sq. m. of prestigious office space in Singapore mainly held through joint ventures, a luxury retail centre at Wangfujing in Beijing, and a 50% interest in a leading office complex in Central Jakarta.  The Group also has a number of high quality residential, commercial and mixed-use projects under development in cities across Greater China and Southeast Asia. In Singapore, its subsidiary, MCL Land, is a well-established residential developer.

Hongkong Land Holdings Limited is incorporated in Bermuda and has a standard listing on the London Stock Exchange, with secondary listings in Bermuda and Singapore.  The Group’s assets and investments are managed from Hong Kong by Hongkong Land Limited. Hongkong Land is a member of the Jardine Matheson Group.