Hong Kong, 2nd June, 2018 – Jessica Alba, the globally recognised entrepreneur, advocate, actress and mother of three, was in Hong Kong yesterday to lend her voice to LANDMARK’s ‘A Year of Something New’ campaign. Jessica Alba shared her thoughts on how everyone can make small changes in their lives which contribute to a better world.
The forum is one of a series of events and activities hosted by LANDMARK throughout the year as part of ‘A Year of Something New’. The bold campaign listens to ‘New Voices’, encourages ‘New Commitments’ and explores ‘New Ideas’ with the aim to enlighten, influence and inspire customers to consider a world of new possibilities, within the context of LANDMARK as the ultimate arbitrator of a refined and sophisticated lifestyle.
“It is hard to be happy if you are not healthy,” the eco-conscious entrepreneur said. “When I started my own company, my goal was to keep my daughter safe, so that she can experience the best and healthiest life. When you have a healthy life, you can spend it with people that you love most, your family, your friends – and this is what makes me happy.”
Jessica Alba was speaking to audiences that span over two floors with more than 800 LANDMARK guests as part of a forum to explore what it means to have a healthy lifestyle as a modern urbanite and citizen of the world.
She was joined by Richard Ekkebus, Culinary Director at The Landmark Mandarin Oriental, Hong Kong; Luke Grana, Founder of innovative Hong Kong apparel start-up Grana; and Sharie Ross, Co-founder and Director of global wellness company Reviv. With host Sean Fitzpatrick, Chief Content Officer and Managing Director of Edipresse Media, Hong Kong, the four influencers discussed how food, fashion and wellness is evolving in ways that honour quality and craftsmanship and prioritize both the individual and the environment.
Jessica Alba tote bag at CODELAB
CODELAB is a regional initiative and an innovative retail experience bringing digital innovation and lifestyle inspiration to shoppers. It is a space where offline experience meets online retail to offer all things artistic, creative and cool.
In recognition of her support for LANDMARK’s ‘A Year of Something New’ initiative, Jessica Alba has collaborated with LANDMARK to create a special limited edition tote bag. Made from the finest organic cotton and with all sales proceeds going to The Green Earth, the item will be available exclusively at CODELAB, LANDMARK’s new, digitally enabled, showroom space, from 2nd June onwards whilst limited stock lasts.
Bring Your Own initiative
As a practical example of how we can all contribute to a better future for our planet and community by cutting down on plastic waste, LANDMARK launched the ‘Bring Your Own’ (BYO) initiative to encourage customers to bring reusable containers for food-to-go from their favourite LANDMARK restaurants.
Customers who bring a container to participating LANDMARK restaurants* during June will receive a HK$5 discount on their takeaway order. LANDMARK will also donate HK$5 to The Green Earth for every order using a reusable container. Based in Hong Kong, The Green Earth promotes sustainability through education, policy advocacy and corporate partnership programmes.
LANDMARK reusable mugs and lunchboxes are also available for purchase from special vending machines, with mugs costing HK$110 and two styles of lunchbox costing HK$270 and HK$320 respectively.
The vending machines are located at LANDMARK at LG/F, Jardine House (Near DELI AND WINE); 3/F, LANDMARK ATRIUM (Near URBAN BAKERY WORKS); and 3/F, LANDMARK PRINCE’s (Near Wise-Kids).
“LANDMARK’s ‘A Year of Something New’ is an opportunity to experience new and more sustainable ways of living that enrich a sophisticated life. We are delighted that Jessica Alba was able to join us to engage and inspire our community with her thoughts on living a healthy, empowered and eco-conscious life as well as supporting our BYO campaign with LANDMARK restaurants.” said Mr Raymond Chow, Executive Director of Hongkong Land.
‘A Year of Something New’ at LANDMARK
The campaign, which launched earlier this year, listens to ‘New Voices’, encourages ‘New Commitments’ and explores ‘New Ideas’ with the aim to enlighten, influence and inspire customers to consider a world of new possibilities, within the context of LANDMARK as the ultimate arbitrator of a refined and sophisticated lifestyle.
In addition to Jessica Alba, fashion entrepreneur Hilary Tsui will be exploring her edgy personal-take on style with attitude. Hilary is one of many further voices adding to the conversation at LANDMARK throughout the year.
The LANDMARK’s latest brand campaign, ‘A Year of Something New’ also seeks to inspire customers by exploring ideas that contribute to creating a better world through a wide range of initiatives, activities and influential personalities such as Amber’s Executive Chef Richard Ekkebus and 8½ Otto e Mezzo’s Chef Umberto Bombana on the sustainable cuisine of Michelin-star quality.
LANDMARK’s ‘A Year of Something New’ campaign embraces print and digital channels, engaging customers with a comprehensive online presence including a special section within the LANDMARK website, http://www.landmark.hk/en/now-at-landmark/ayearofsomethingnew; hashtag #LANDMARKHKSOMETHINGNEW and #LANDMARKHK; together with inspired postings and regular updates on the official Facebook at www.facebook.com/Landmark.hk; Sina Weibo account at www.weibo.com/landmarkhk; and Instagram channel, at www.instagram.com/landmarkhk or search ‘landmarkhk’.
Be inspired by ‘A Year of Something New’ at LANDMARK.
*Participating restaurant at LANDMARK includes: can.teen, CIAK, Classified, DELI AND WINE, Fuel Espresso, Green Common, kikusan, MAK MAK, miso, Morty’s Delicatessen, simplylife Café and URBAN BAKERY WORKS.
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Please download the high-resolution images at:
https://www.dropbox.com/sh/2z3uyp94zde1c9s/AADpZR7QKDoVNP7xvIsEzvcxa?dl=0
For more information, please contact:
Hongkong Land
Jennifer Lam +852 2842 8222 jennifer.lam@hkland.com
Shelly Chan +852 2842 8041 shelly.chan@hkland.com
FleishmanHillard Hong Kong
Kitty Lee +852 2586 7861 kitty.lee@fleishman.com
Vivian Pau +852 2586 7862 vivian.pau@fleishman.com
About LANDMARK:
LANDMARK represents the epitome of top-tier luxury shopping and lifestyle experiences.
Drawing from a rich heritage which began in 1904 – LANDMARK today is the luxury shopping
destination of Hongkong Land’s Central portfolio including 4 iconic connected buildings,
LANDMARK ATRIUM, ANDMARK ALEXANDRA, LANDMARK CHATER and
LANDMARK PRINCE’S. LANDMARK offers approximately 208 of the finest stores and
restaurants, all seamlessly linked by pedestrian bridges. From high fashion and accessories to
watches and jewellery, from luxury living to beauty and grooming, from international cuisine to
authentic gourmet dining, LANDMARK brings the ultimate shopping experience to the discerning
customer.
About Hongkong Land
Hongkong Land is a listed leading property investment, management and development group.
Founded in 1889, Hongkong Land’s business is built on excellence, integrity and partnership.
The Group owns and manages more than 850,000 sq. m. of prime office and luxury retail property
in key Asian cities, principally in Hong Kong, Singapore and Beijing. Hongkong Land’s properties
attract the world’s foremost companies and luxury brands.
Its Hong Kong Central portfolio represents some 450,000 sq. m. of prime property. It has a further
165,000 sq. m. of prestigious office space in Singapore mainly held through joint ventures, a luxury
retail centre at Wangfujing in Beijing, and a 50% interest in a leading office complex in Central
Jakarta. The Group also has a number of high quality residential, commercial and mixed-use
projects under development in cities across Greater China and Southeast Asia. In Singapore, its
subsidiary, MCL Land, is a well-established residential developer.
Hongkong Land Holdings Limited is incorporated in Bermuda and has a standard listing on the
London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group’s assets
and investments are managed from Hong Kong by Hongkong Land Limited. Hongkong Land is a
member of the Jardine Matheson Group.