Press Releases

Celebrate Christmas and the ‘Gift of Each Other’ at LANDMARK

Celebrate Christmas and the ‘Gift of Each Other’ at LANDMARK
Enjoy the seasonal traditions of celebrating together
with festive experiences at LANDMARK’s Mount Santa Paws

LANDMARK brings Christmas cheer to four charity partners
empowered by Hongkong Land HOME FUND

17th November 2023, Hong Kong – “Celebrate the Gift of Each Other” at LANDMARK this holiday season with the festive tale of Emma the Mouse, Santa Paws the Polar Bear and friends as they embark on a thrilling adventure together to catch a Wishing Star that makes Christmas wishes come true.


This Christmas, LANDMARK Atrium is transformed into a wonderous winter scene, featuring Mount Santa Paws – a gigantic snow-covered Polar Bear Mountain populated by a colourful cast of over 100 animals and festive friends. In a heartwarming tale of how dreams can be realised through friendship and the power of togetherness, the band of adventurous animal friends, including Emma the mouse and family, join Santa Paws in a daring ski-jump, as they all help Emma to capture the Christmas Wishing Star.

Enjoy all the Thrills of 12 Exhilarating Adventures While Supporting Those in Need

Join in the thrilling adventures at LANDMARK until 1st January, 2024. Experience all the festive fun with 12 exhilarating experiences set against the snowy ski landscape of Mount Santa Paws, with the photogenic Alpine Adventure Ski Lift leading to the mountain top, highlighted by a bright multi-coloured skyline of the Northern Lights Aurora.  Be dazzled by the iconic twinkle of the Wishing Star and be sure to make a Christmas wish.

All proceeds from tickets purchased to visit the ‘All-in-One’ Mount Santa Paws Experience will go to LANDMARK’s charity partners. Visit the Santa Paws Ski Chalet, lit by a magnificent 24L Baccarat Le Roi Soleil chandelier designed and signed by Marcel Wanders, where Emma, Santa Paws and their animal friends gather to make their generous wishes for others come true at their Wishing Star atop the Christmas tree. Push, press and tap the hidden chalet buttons to discover a surprising treat. Hang on tight and whizz through Mount Santa Paws on the 5 metre long Snowy Sled Slide, hop-up on Timmy’s Ski Adventure for an amazing immersive VR skiing experience down the mountain’s snowy slopes and try your skills with an exciting game of Snowball Smash, roll out those powdery snowballs and be crowned the Mount Santa Paws winner!  Make festive memories with other fabulous photo opportunities at Snow Turn and Tumble, Slip N Slide Ski Rent and Fuzzy Foxes Snow Spa selfie-spots.



Explore the LANDMARK website to reserve time-slots for all of the Christmas installation activities and enjoy the playfulness of the season, for kids and adults alike.

LANDMARK Celebrates Community ‘Togetherness’ with Four Charity Partners

In celebrating all the traditions of the season of giving, LANDMARK is celebrating our gathering together in caring for our community this Christmas, with all proceeds from the installation ticketing, festive merchandising and Christmas charity booths being given to four designated Hong Kong charities including Changing Young Lives Foundation, providing support and inspiration to underprivileged youngsters with special needs through educational and developmental programmes; MINDSET which focuses on making a tangible and sustainable difference in the lives of Hong Kong’s mental health community; We R Family Foundation, providing educational programmes to economically disadvantaged children; and Make-A-Wish Hong Kong that makes critically-ill children’s dreams come true. All the charity organisations are beneficiaries of Hongkong Land’s HOME FUND, supporting youth and underprivileged children in Hong Kong society in realising their full potential.

Earlier this month, the launch of the very first Hongkong Land HOME FUND special fundraising initiative, Christmas Trees of Hope, not only successfully raised over HK$1.3 million with generous donations from 27 business partners and tenants but also set a promising precedent for the highest amount of fundraising for HOME FUND this Christmas, well ahead of its commencement.  The beautifully designed trees, some personally decorated by our esteemed partners, are displayed in LANDMARK and other areas within Hongkong Land’s Central portfolio, with 3 organisations being identified as the winners of the best-decorated trees at LANDMARK’s Christmas Celebration launch ceremony today.

Please refer the full list of partner sponsors from website.

LANDMARK Offers ‘Sustainable Shopping’ Rewards*, Encouraging Eco-Friendly Choices for the Holiday Season

Indulge in all the joy and festivities of the holiday season in ‘Celebrating the Gift of Each Other’ at LANDMARK during the festive period.

This year, LANDMARK celebrates the season of goodwill through the promotion of environmentally-aware giving, in offering ‘Sustainable Shopping’ Rewards* for members of our BESPOKE loyalty programme. LANDMARK’s Sustainable Shopping Initiative encourages consumer preference for sustainable shopping across 20 renowned brands in offering 100 items across the widest range of luxury fashion, elegant homeware, lifestyle accessories, as well as family-friendly and children’s merchandises.

During the promotional period, participants can earn an impressive 3 times the BESPOKE reward points for making conscious and sustainable choices while shopping. LANDMARK is rewarding individuals who prioritize environmentally-friendly products and passionately support brands with sustainable practices, fostering a brighter and more sustainable future for all.

Also enjoy LANDMARK’s special ‘Frosty Festive Rewards’ as you shop for that perfect party look from the widest range of very latest festive fashions. Complement your ensemble with exquisite jewellery, watches, and luxury accessories which also make for the perfect holiday gifts for family, friends or that very special loved one this Christmas. From now until 27th December 2023, shop for the holidays at LANDMARK and enjoy up to 12.3% BESPOKE Dollar rebate and 6 festive rewards when you spend HK$10,000 or more. BESPOKE loyalty programme members can also add their contribution to the goodwill of the festive season by converting their BESPOKE Reward Points into donations to be distributed amongst this year’s charity beneficiaries.

*Terms and conditions apply Please refer to website for more details.

LANDMARK is the quintessential destination for exceptional festive shopping, holiday celebrations and seasonal culinary experiences.  Create cherished memories together this holiday season in ‘Celebrating the Gift of Each Other’ this Christmas at LANDMARK.

Editors’ Note:

For full details of LANDMARK’s charity partners, the Mount Santa Paws animal friends, Mount Santa Paws charity pass and gifts, Frosty Festive Rewards, Sustainable Shopping’ Rewards participating brands, and a range of Christmas delicacies, please refer to the attached appendix.

Please download the high-resolution images at:

P4 P5 P6 P7

Discover more about LANDMARK, receive our latest news and register for upcoming events by signing up for the LANDMARK eNewsletter at Follow LANDMARK on Facebook at; Instagram at or search ‘landmarkhk’, and use the hashtags #landmarkhk, #landmarkchristmas, #mountsantapaws and #celebratethegiftofeachother, look for LANDMARK’s WeChat account at “hklandmark’, Xiaohongshu account at “landmark_hk’’and Sina Weibo account at

For more information, please contact:  

Hongkong Land
Jennifer Lam               +852 2842 8222
Ada Suen                   +852 2842 8540
Anna Tang                  +852 2842 8497

FLARE Communications
Hannah Fan                +852 3526 1567
Yoki Yeung               +852 5431 1841


LANDMARK represents the epitome of top-tier luxury shopping and lifestyle experiences. Drawing from a rich heritage which began in 1904 – LANDMARK today is the luxury shopping destination of Hongkong Land’s Central portfolio including 4 iconic connected buildings, LANDMARK ATRIUM, LANDMARK ALEXANDRA, LANDMARK CHATER and LANDMARK PRINCE’S. LANDMARK offers approximately 208 of the finest stores and restaurants, all seamlessly linked by pedestrian bridges. From high fashion and accessories to watches and jewellery, from luxury living to beauty and grooming, from international cuisine to authentic gourmet dining, LANDMARK brings the ultimate shopping experience to the discerning customer.

Official Website:
Official Facebook:
Official Instagram: @landmarkhk
Official Xiaohongshu: LANDMARK_HK

About Hongkong Land

Hongkong Land is a major listed property investment, management and development group.  Founded in 1889, Hongkong Land’s business is built on excellence, integrity and partnership.

The Group owns and manages more than 850,000 sq. m. of prime office and luxury retail property in key Asian cities, principally Hong Kong, Singapore, Beijing and Jakarta.  Its properties attract the world’s foremost companies and luxury brands.

The Group’s Central Hong Kong portfolio represents some 450,000 sq. m. of prime property.  It has a further 165,000 sq. m. of prestigious office space in Singapore mainly held through joint ventures, four retail centres on the Chinese mainland, including a luxury retail centre at Wangfujing in Beijing, and a 50% interest in a leading office complex in Central Jakarta.  The Group also has a number of high-quality residential, commercial and mixed-use projects under development in cities across China and Southeast Asia, including a 43% interest in a 1.1 million

sq. m. mixed-use project in West Bund, Shanghai.  Its subsidiary, MCL Land, is a well-established residential developer in Singapore.

Hongkong Land Holdings Limited is incorporated in Bermuda and has a primary listing in the standard segment of the London Stock Exchange, with secondary listings in Bermuda and Singapore.  The Group’s assets and investments are managed from Hong Kong by Hongkong Land Limited.  Hongkong Land is a member of the Jardine Matheson Group.



Mount Santa Paws Animal Friends

Mount Santa Paws brings together over 100 Christmas animal companion including Emma the Mouse, Bernie the St. Bernard, Timmy the Squirrel, Freddy the Fox, Lisa the Deer, Evie the Owl, Florence the Robin, Jester the Hedgehog, Susie the Cat, and Christopher the Rabbit. They all join hands with Santa Paws in a daring ski jump as they help Emma capture the Christmas Wishing Star.

Mount Santa Paws Charity Pass & Merchandise

Mount Santa Paws Charity Pass
All-in-One Experience (15 mins)
1 person HK$150
2 persons HK$280
Extra person (on top of 2) HK$100

Special charity merchandise perfect for festive stocking-fillers include Bernie the St Bernard and Lisa the Deer plushies; hand-crafted wooden Christmas ornaments of Emma the Mouse and her animal character friends; heartwarming Freddy the Fox wood-topped stainless steel mug along with customised personal-name and embroidered Santa Paws Mountain motif stocking tote bag. All merchandise is available to purchase at the Frozen Tails Mountain Supplies booth.

‘Sustainable Shopping’ Rewards* and ‘Frosty Festive’ Rewards

This year, we are gifting LANDMARK offers ‘Frosty Festive Rewards’ to you and your loved ones.  From 16th November to 27th December 2023, shop for the holidays at LANDMARK and enjoy up to 12.3% BESPOKE Dollar rebate and 6 festive rewards when you spend HK$10,000 or more.  In an exclusive partnership with American Express, eligible Cardmembers with The Platinum Card® and American Express® Peninsula Platinum Card Members can enjoy additional 1x BESPOKE Reward Points or up to HK$ 1,500 Reward Voucher upon designated spend when they shop at LANDMARK.

BESPOKE members purchasing one or more accredited sustainable items from Participating Merchants at LANDMARK with an invoice between HK$30,000-200,000 will be rewarded with an additional 3x BESPOKE Rewards Points*.


BESPOKE Dollar rebate ratio for each tier: Sapphire Plus – 1.75%; Sapphire – 1.5%; Emerald – 1.25%;  Pearl – 1.1%;
Hongkong Land Limited reserves the right to amend these terms and conditions and terminate the Promotional Period at any time without prior notice.

* Bonus BESPOKE Reward Points will be capped at HK$500,000 for each receipt.   * BESPOKE Reward Points will expire by 31st March 2024.
# Early Bird Reward Period: 16th to 29th November 2023.
**  Shop selected eligible products from Participating Merchants at LANDMARK.

^ Eligible American Express Cards: Including The Platinum Card; American ExpressPeninsula Platinum Card. Eligible Cardmembers shall redeem the rewards at designated American Express Redemption Counter.

Gourmet Delights and Christmas Treats

Indulge in exclusive Christmas gourmet experiences at LANDMARK with a veritable host of delightful drinks and seasonal treats to celebrate the holiday.  Christmas traditions at LANDMARK would not be complete without enjoying CAFÉ LANDMARK’s signature Christmas themed tea-set, complete with Christmas tree vol-au-vents and Santa Paws brownies.

Spoil yourself and a friend with Robuchon’s exquisitely savoury festive tea-set for two, complete with the sweetest pastry & bakery treats.  Delight in delicacies including a delightful Polar Bear dessert at China Tang; steaming hot chocolate with dried cranberries and festive cocktails from MAK MAK, Christmas cocktails at Dr Fern’s and seasonal cocktails & desserts at AMI.

Dip into a delicious gelato Christmas Tower at CIAK, or sample seasonal drinks including the Mocktail Poinsettia infused with blueberry muffin tea at Rise By CLASSIFIED. Savour the aromas of a wide range of freshly-brewed festive-flavoured coffee concoctions at The Baker & The Bottleman and CREW, along with a selection of coffee and dessert treats, including Pavlova and festive fruit cake, at MOXIE.

Hongkong Land HOME FUND and Charity Partners

Hongkong Land HOME FUND: The Hongkong Land HOME FUND was launched in November 2020 demonstrating Hongkong Land’s long-term commitment to the development of future generations and its aspiration to contribute to the fostering of an inclusive society. Hongkong Land HOME FUND aims to address long-term underlying socio-economic issues, by supporting youth in unleashing their potential and improving the standards of living and the social upward mobility of low-income households.

Changing Young Lives Foundation (CYLF) is dedicated to rewriting the life stories of thousands of underprivileged children and marginalized young people in Hong Kong every year since 1996. Through 100% free of charge centre-based and outreach programs in education and self-empowerment, the Foundation helps unleash the potential of young people with special needs to maximize their opportunities at school and work, and inspire them to live their life to the fullest.

Make-A-Wish Hong Kong is one of Hongkong Land’s long-term charity partners. It is dedicated to creating life-changing wishes for children with critical illnesses aged between 3 and 17, to enrich the human experience with hope, strength and joy.

MINDSET is a registered charity in Hong Kong, founded by the Jardine Matheson Group in 2002, with a focus on making a tangible and sustainable difference for the underserved mental health community. Operating in both Hong Kong and Singapore, MINDSET aims to raise awareness and change perceptions towards mental illness, as well as support initiatives that foster improved mental health through community partnerships, the Jardines’ network, and fundraising and financial support.

We R Family Foundation is a non-profit organization founded in 2010 by businessmen and professionals who believe in reciprocity. The Foundation’s mission is to advance the upward mobility of children, enhance harmony within families and the community, and provide support to children from working poor families with free tutorials and activities. Through the “333 Learning Companion Leadership Program”, it aims to seamlessly integrate academic assistance with whole-person development, enhancing both the children’s academic pursuits and their overall personal development.